The Direct 60 are brand leaders at the forefront of the direct-to-consumer pivot.
The Direct 60 is The Lead’s power list of executives defining ‘Direct-to-Consumer’. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & the industry.
Executives may represent any part of the D2C value chain – marketing, digital, technology, merchandising, logistics, customer experience, supply chain, or stores. Or they may have a cross-functional role such as innovation or business transformation.
The Direct 60 Insights Report & Awards Ceremony will be held at The Lead Summit-Direct in October 2021.
The Direct 60 excel at —
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Physical Retail Strategy
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Internal Organization, Hiring, & Change Management
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Supply Chain & Sustainability Initiatives
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Customer Acquisition & Retention Strategy
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Customer Experience
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Use of Customer Data & AI
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Digital Commerce & Omnichannel Capabilities