About | The Direct 60 List

The Direct 60 are brand leaders at the forefront of the direct-to-consumer pivot.

The Direct 60 is The Lead’s power list of executives defining ‘Direct-to-Consumer’. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & the industry.
Executives may represent any part of the D2C value chain – marketing, digital, technology, merchandising, logistics, customer experience, supply chain, or stores. Or they may have a cross-functional role such as innovation or business transformation.
The Direct 60 Insights Report & Awards Ceremony will be held at The Lead Summit-Direct in October 2021.

The Direct 60 excel at —

  • Physical Retail Strategy

  • Internal Organization, Hiring, & Change Management

  • Supply Chain & Sustainability Initiatives

  • Customer Acquisition & Retention Strategy

  • Customer Experience 

  • Use of Customer Data & AI

  • Digital Commerce & Omnichannel Capabilities